Marketing Your Book
The primary role of the Marketing Department is to ensure that your book is known and available as widely as possible.
Once your book is approved for publication, our marketing director, Laraine Coates, will contact you to introduce herself and the Marketing Department and to provide an overview of marketing strategies. She will send you an extensive questionnaire known as an Author Information Form (AIF), soliciting your ideas for the marketing of your book.
The information requested in the AIF is essential for classifying your book and submitting its description to the bibliographic databases that librarians and other buyers use when selecting titles. We also use the information to develop a marketing plan for your book, write promotional literature, and inform our sales representatives in Canada and abroad.
Your input helps staff to be knowledgeable about the project, and it ensures that we concentrate our energies on the most appropriate ways to market your book.
UBC Press produces semi-annual scholarly and trade catalogues as well as ten annual subject catalogues. Our seasonal catalogues present our fall and spring lists to both the scholarly and trade book markets. The scholarly catalogue emphasizes new hardcover releases and targets the library market and academics; the trade catalogue highlights noteworthy trade paperbacks by UBC Press.
Annual subject catalogues are designed to promote our key publishing lines to academics and to foster course adoptions. We publish subject catalogues in anthropology, Asian studies, environmental and resource studies, gender, history, law, military history and security studies, Native studies, planning, and politics. These subject catalogues are sent to individuals and institutions with a stated interest in the respective areas, and are distributed at appropriate academic conferences throughout the year.
UBC Press publishes over a hundred advertisements annually to ensure that our key audiences – academics, librarians, and the book trade – know about our most important titles.
Our core academic audience is targeted with ads in key journals in each major publishing area. We run recurring ads in Alternatives, Journal of Asian Studies, The Beaver, Canadian Historical Review, Canadian Journal of Law and Society, Canadian Journal of Political Science, and Canadian Military History. These are complemented by ads in conference programs and other venues likely to reach the mainstream of each discipline.
We ensure that our most interesting and saleable titles are promoted to the book trade with ads in key periodicals like Quill & Quire and BC Bookworld. Meanwhile, librarians are exposed to each season’s complete list with a full-page ad in CHOICE. Finally, we advertise in broad-ranging intellectual publications such as the Literary Review of Canada, Geist, This Magazine, and Canadian Dimension.
COURSE ADOPTION MARKETING
UBC Press is very successful in marketing its books to Canadian academics for courses. We conduct targeted research to find professors who teach in subject areas for which your book is likely to be of interest and engage in extensive direct email campaigns.
The campaigns offer a description of the book, table of contents, blurb, image of the cover, and bibliographic and ordering details. Desk copies of your book are then sent to professors on request, as long as they provide sufficient information to indicate serious course use potential (e.g., course name, discipline, expected enrolment, and course dates).
Additionally, your book will appear in our subject catalogues, which are mailed out more broadly to academics and libraries across the country, and from which many course adoptions follow.
You can help this process greatly by providing the names of professors whom you know would be likely to consider using your book as a text. If you provide names, departments, institutions, and email addresses, we will add them to the email campaign lists to ensure as broad a reach as possible.
The Marketing Department provides information on each UBC Press publication to library wholesalers as well as directly to libraries. Information is transmitted to these buyers electronically, by print notices, and by mailings of the seasonal catalogues.
If it has a general readership, we ensure that your book is promoted to the retail book trade. The Press markets to retail outlets as widely as possible within Canada through our commission sales representatives, Kate Walker and Associates, based in Vancouver but with sales representatives located in major centres and in most provinces.
Your book will be made available through various channels: directly from UBC Press online (www.ubcpress.ca) or from our distributor (UTP Distribution); through library wholesalers; through the retail book trade and online from Indigo, Amazon, and other online retailers; through a host of independent retailers; and through university bookstores.
High-profile trade titles and books with media relevance are marketed not only to academics but also to journalists and reviewers through electronic and paper press releases. These releases, which connect our publications to current affairs, are sent to hundreds of academic and media contacts.
The UBC Press website is an important marketing tool. The site has e-commerce capabilities that allow your book to be purchased at any time. Your book will have an individual title listing and will enjoy exposure on the front page when it is first released. It will be searchable by title, author, and subject.
UBC Press attends more than twenty conferences and events throughout the year, including the annual Congress of the Humanities and Social Sciences, a national ten-day academic conference and book fair.
At conferences we not only promote and sell existing titles but also acquire many course adoptions and direct sales. We also advertise our publications through brochures inserted into conference kits, and have sample copies of books available.
We also provide sample books for display and/or order forms at additional conferences and events throughout the year when our authors are attending or presenting papers.
UBC Press very rarely initiates plans for book launches. We do, however, strive to support authors who set up their own launches. We can assist with the guest list and invitations, attend, and sell books at the launch where possible. Authors also receive a small reimbursement to cover expenses.
On publication your book will be submitted to numerous review venues. UBC Press maintains a database with over 1,500 journal and media contacts. We contact a core group of 400 journals each year, either sending seasonal catalogues with checklists for the book review editor to make a selection or by emailing detailed book information.
UBC Press maintains a database of 132 national and international awards. Each year we make submissions to approximately forty-five awards, usually submitting two or three titles to each. Your book may be submitted to as many as five different awards. The Press and its authors have won numerous recent awards.